January has been a busy month for us. We had our Warehouse Sale earlier in the month and have also been working all month to launch our Spring line. We’ve organized a video and photo look book to showcase the line. The Video for our Spring 2011 line is dropping next Monday, but in the meantime check out some of the behind the scenes footage from the shoot.
Richard overseeing the photoshoot and Wally leaking some pictures on our twitter.

We probably found the most gutter location in all of OC. It defiinitely set the vibe for the entire video.

This was originally supposed to be the first of a few locations for the shoot. Once we explored the spot a bit more we decided that the we could fit in all the shots there. You never know how a shoot will turn out sometimes. This video was executed relatively fast, we were in and out in less than 2 hours.


Joe Navran is our go-to guy when it comes to the videos. We loved the way Chapter One turned out and we’re going to continue putting out some more great videos in 2011.

Matt (Silky Black Gold) was on hand to help grab additional footage. He is also responsible for great post editing processes as well.
Spring is arriving soon, and once again check back on the site next Monday for our Spring video.







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